Pricing overview
Unit economics
Monthly outlook
Product setup
Product details
Cost breakdown
Direct product costs ($/unit)
Custom direct costs
Labor costs
Packaging & fulfillment ($/unit)
Overhead allocation
Variable selling expenses
Shipping & tax settings
Pricing strategies
Price comparison
| Scenario | Selling price ($) | Unit cost | Selling fees | Profit/unit | Margin | Markup | Monthly profit | Actions |
|---|
Profit by scenario
Profit simulator
Simulation assumptions
Alternative scenario
Live simulation results
Discount calculator
Discount assumptions
Promotion outcome
Bulk product pricing
| Product name | SKU | Unit cost ($) | Current price ($) | Target margin (%) | Fees (%) | Recommended ($) | Profit/unit | Actions |
|---|
Reports & exports
Profile backup
Backups contain product settings and cost assumptions. Store the file securely; it is not sent to a server.
Settings & help
Preferences
Calculation notes
Margin = profit ÷ revenue. Markup = profit ÷ relevant unit cost. They are not interchangeable.
Target margin price solves for price after percentage fees and allocates the fixed transaction fee across units per order.
Contribution margin is selling revenue less modeled variable costs. Break-even uses contribution margin before monthly fixed expenses.
Overhead: avoid including the same monthly fixed expense in unit cost and again as monthly fixed expenses.
Sales tax: tax is excluded from revenue when added at checkout; when included in the displayed price, the pre-tax portion is used.
Competitor/value-based prices use only values you enter. They are scenarios, not verified market research.